Build things that work for useful businesses.
Websites, storefronts, seller tools, and workflow systems for creators, artists, and small product teams.
What we build
Websites & Storefronts
Custom sites and online shops for artists, sellers, and small businesses. Fast, clear, easy to maintain.
Seller Tools
Focused tooling for online sellers — listing, research, pricing, and day-to-day operations.
Workflow Automation
AI-assisted systems for repetitive work — drafting, processing, reporting, and integrations.
Web / OTT Specialist Work
Web components, reference builds, and Roku / OTT experiments for independent publishers.
How we work
Practical systems, not endless scope.
Ideal Criteria is a small web studio. We work with creators, sellers, and product teams who need durable, well-built tools — not agency bloat or framework churn.
Every engagement starts with what you actually need, scoped to what will genuinely improve your workflow or business. We build things that are easy to hand off, maintain, and grow into.
Commerce experience. OTT and streaming depth. Workflow automation with AI where it genuinely helps.
Selected initiatives
Storefront
Artist storefront — direct checkout + inventory sync
Custom storefront for a visual artist, connected to their existing inventory system with a streamlined checkout flow.
Seller Tools
Marketplace listing assistant with AI-drafted copy
Tool that pulls product data and generates listing copy for multiple marketplace formats, reducing per-listing time by roughly 80%.
OTT / Roku
Reference Roku channel for an independent publisher
Clean, deployable Roku channel with a standard content feed integration — built as a reference for independent media publishers.